The Most Promising Retail Markets in Africa Are in Countries People Rarely Talk About – Investment Advice by CWIIL Group

It is rarely mentioned countries, like Gabon, Botswana and Angola, that are increasingly becoming attractive for multinational retailers looking to launch and expand on the African continent, according to a new report. These countries are small and dynamic, their income levels are growing and their retail markets are unsaturated – offering ample opportunity for the enterprising retailer.

AT Kearney’s 2015 Africa Retail Development Index (ARDI) ranks the top 15 retail markets on the continent based on how they fare on four indicators: market attractiveness, market saturation, risk levels and the time pressure to launch or expand operations.

“The challenge in Africa’s retail sector is not looking at one opportunity, but a set of unique differences that give rise to distinct opportunities,” says Jaco Prinsloo, Principal at AT Kearney’s Johannesburg office and co-author of the index.

This is why a small country like Gabon – with a population of 1.7 million people and one of the highest income per capita levels in sub-Saharan Africa – at $21,600 according to AT Kearney – tops the index. There’s little competition in its retail sector, compared to South Africa, a country with a highly saturated retail market.

Country Retail market stage of development
1. Gabon Developing
2. Botswana Mature
3. Angola Basic
4. Nigeria Developing
5. Tanzania Basic
6. South Africa Mature
7. Rwanda Basic
8. Namibia Mature
9. Ghana Developing
10. Senegal Basic
11. Gambia Basic
12. Zambia Basic
13. Cote d’Ivoire Basic
14. Ethiopia Basic
15. Mozambique Developing

While Gabon may top the index, the consulting firm argues its small size might be a downside: its retail market may not be ideal for a big retailer who is interested in big volumes and scaling their operations for example, but it may be ideal for a specialty retail chain in fashion.

Marieke Witjies, a consultant with AT Kearney and co-author of the index said that despite African markets broad challenges, retailers who are in it for the long-haul and those that take considered risks could reap the benefits.

“To stay ahead of the curve in Africa’s, retailers need to ask themselves this question: Do I want to be a first-mover, or will I follow once the infrastructure is set up?,” says Witjies.

Africa’s largest retailer, Shoprite, now with 189 stores across 15 African countries, is a good example of this. After struggling to find real estate for its expansion plans in a number of African countries, the retailer decided to form its own real-estate arm. In Nigeria, the retail giant has set aside $125 million to build 10 malls that will have anchor Shoprite stores, as well as provide retail space for other retailers.

These materials are not intended and should not be used as legal / investment advice or other recommendation. If you need a legal / investment opinion on a specific issue or factual situation, please contact a lawyer / investment advisor. Anyone using these materials should not rely on them as a substitute for legal / investment advice.

Remember, no problem has a quick fix solution. Thus, always ensure to consult highly knowledgeable group of professionals whom would provide you with a collective advice, never individual advice. This group advice and approach is unique with CWIIL Group and is based on the overall Management Philosophy of all CWIIL Group Companies.

Consulting CWIIL Group of Companies, for any / all investment matters ensures advice based on highest level of knowledge which are given to you by a team of select research-oriented experts whom each will do their own assessment of your matter, and also assess it together, thus ensuring that in case a mistake has been made by one, it will be noticed and corrected even before it is being passed on to you. Receiving incorrect and un-knowledgeable investment advice can be disastrous and thus should be avoided.

CWIIL Group of Companies is a global group of multi-specialized units with diversified interests and activities, wherein each company is a separate legal entity registered under prevailing laws in different parts of the world. CWIIL Group of Companies Products, Services, Project and Solutions are in a multitude of Verticals including, but not limited to, Infrastructure, Power, Oil & Gas, Legal, Media, Technology, ITES, HR, Shipping, Aviation, Real Estate, Hospitals, Health and Medicine, Education, Funding & Investment, Business and Legal Consultancy, and Public Private Partnerships, and other CWIIL Group Units, worldwide, to name a few.

For Further Queries or to Request a Personal Quote Feel Free to Contact :

Mr. Francis Thomas Matthews,
Deputy Global Director, No. 8
Marketing Research & Development Division,
Email :
Voice : +45.8176.1924
Connect : LinkedIn I Twitter I Facebook I Tumblr

For Queries Specific to Africa :

For Any / All Other Queries :
CWIIL Group Global Regional Headquarters Denmark,
Address : No. 1, Klokkebjergevej, DK6900 Skjern, Denmark
Voice : +45.5148.3608
Fax : +45.7014.1498
Email :
Web :
Connect : LinkedIn – Twitter – Facebook – Quora

Office Hours :
Monday to Friday : 10.00 – 17.00 CET.
Saturday : 10.00 – 14.00 CET.
Sunday : Closed.

The Corporate Communications Team would require minimum a fortnight for Reviewing & Responding to Queries, which please note.

Let Us Know Your Thoughts

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s